Current Year And Next Year Pricing Differences

You will notice that if you are buying units for the first time (i.e. when you open an account), they are priced differently to ‘top-up’ units. Top-up units are additional units bought within 12 months of the original purchase.
This pricing scheme helps those who are uncertain about how many units they expect to use up in a year, and rewards returning customers by charging additional units at a cheaper rate.
For example, if your first purchase was 2,000 emails you would have been charged £1,600 at £0.80 a unit. A top-up of an additional 2,000 units will cost £1,200. This is because your additional units make your total purchase move up to the next price band (where 2,001 to 4,000 email units cost £0.60 each). Alternatively, if your top-up was an additional 5,000 email units, the cost per unit would be £0.45 since your total purchase would fall into the 4,001 – 8,000 band.
SySurvey units must be used up within the 12-month period from the day the account is set up. After the 12-month period the units are set to zero, but your account remains active.
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