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Research Case Studies
The following research case studies (click the links to the right) are excellent examples of SySurvey's flexibility.
Case studies are an effective way of demonstrating how different companies from different industries have benefited from the features on offer from SySurvey.
Each research case study looks at a unique issue and explains how SySurvey was used to solve the problem.
The research case studies cover different surveys from a wide range of industries.
These include the highly competitive telecommunications market, the fragmented media industry and the ever-evolving GIS (geographical information systems) industry.
These case studies cover different areas and therefore highlight how different managers used SySurvey to their advantage.
Each research case study is based upon a single project that was undertaken for that specific client.
In most instances the clients use SySurvey on an ongoing basis, but the scenarios described here mostly ran over a period of seven days.
The number of days in which a project may be live is based entirely upon the objectives of the survey.
In some instances SySurvey yields a response rate of 30% within 24 hours. For other clients it may be important to gain feedback from the "at-home" Internet user.
These people may not access the Internet until the weekend and therefore require longer time periods for the survey to be live.
The case study for MTV, for example is based upon a response rate of 1,000 Internet users over a week.
Another MTV project for its sister channel, VH1, required a different time period as the site user for VH1 behaves in an entirely different way to that of an MTV web site user.
Please note that because SySurvey research data is confidential we have described the scenarios without disclosing specific data from the survey results.
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