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Research Case Study: Mitsubishi Employee Satisfaction Survey |
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INTRODUCTION
This case study is a good example of an effective employee satisfaction survey achieving a very high response rate.
THE CLIENT
Generally classified as a leading trading company, Mitsubishi Corporation is more than simply a leader in international trade. The company's global network and varied activities mean it is an information powerhouse with unique access to timely and accurate market information. In addition to offices all over the world, Mitsubishi Corporation has a strong presence in London in Mitsubishi Corporation (UK) Plc.
THE CHALLENGE
Due to redevelopment of its existing location, Mitsubishi Corporation (UK) Plc was looking to relocate to new premises. Being City-based the staff had routinely travelled into work via the usual City network - Liverpool Street and Fenchurch Street being the main stations, and Bank station being the main underground connection. Relocating to Holborn, however, meant that many of its staff would experience changes to their daily travel routine. How would staff react to relocating and, more importantly, how could the Human Resources department allay any fears its staff may have? To compound the situation the Human Resources department needed to guarantee a good response rate as previous paper-based questionnaires had achieved low response rates.
One of the most important factors in management of personnel is to reassure staff that the company cares for its welfare. Most personnel-related issues are sensitive and the company had to be seen to deal with these with discretion and honesty. Mitsubishi Corporation (UK) Plc needed to allow its staff the opportunity to contribute to a situation that would have a profound effect on them. Managed incorrectly, the company could have suffered serious damage to staff morale.
THE SOLUTION
Firstly the Human Resources department was able to construct and deliver the electronic email-based questionnaire in far less time than traditional paper-based surveys. With an ever-busy department this huge cut in administration was a great help to the efficient running of their operations. Also, because the survey was delivered by email, discretion could be guaranteed: this was of fundamental importance to a subject of this matter. Staff agreed that completing the survey via html pages was far easier and less time consuming than paper-based surveys.
Previous paper-based surveys meant that the Human Resources department had to not only spend many person-hours in administration but also chase up surveys that had not been completed. SySurvey’s automatic reminder system ensured that non-returned surveys were followed-up.
ENDORSEMENT
"The SySurvey tool proved to be easy to use and was well supported for bespoke needs by the technical team in Syclick. We shall certainly use it again to guage employee opinion."
Barry Chester, General Manager of Human Resources, Mitsubishi Corporation, UK
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