|
|
 |
Research Tips & White Papers
This section is dedicated to the hosting of research tips, white papers and academic studies in order to
assist researchers, marketers and decision-makers. This library contains a mix of authors, from professors to practitioners, and is a constantly growing source of information, with new additions
appearing each week.
|
To view an article simply click on the title to open up a new, printer-friendly window.
Note: Copyright is held by the author. Please email
author (click on link) for permission to use.
|
Introduction to Research
| | Title: | Introduction to Survey Methodology and Design | | Author: | James K. Doyle of Worcester Polytechnic Institute | | Published: | | | Description: | A thorough introduction to survey research methodology. | | Abstract: | Research projects like the IQP that examine the interface between science and technology and society often require the collection and analysis of social data. The most common response from beginning researchers to this need for data is to conduct a survey.....
|
| |
| |
Target Audience
| | Title: | Know Your Audience | | Author: | Dennis List of Audience Dialogue | | Published: | 20 June 2002 | | Description: | Before speaking to them, first understand your audience. | | Abstract: | This paper is designed for people working in communications organizations: radio and TV stations, newspapers and other print media, arts companies, orchestras - any group that communicates with the public......
|
| |
| |
Pros And Cons
| | Title: | The Good, The Bad, And The Ugly | | Author: | Marc Puig of DSS Research | | Published: | 01 January 2002 | | Description: | Comprehensive list of the advantages and disadvantages of online research | | Abstract: | Every survey methodology has its weaknesses, and online surveys are no exception.
spe cific.....
|
| |
| Title: | Written Questionnaires | | Author: | | | Published: | 01 August 1998 | | Description: | A brief look at the disadvantages of paper-based research | | Abstract: | One major disadvantage of written questionnaires is the possibility of low response rates. Low response is the curse of statistical analysis......
|
| |
| Title: | Market Research: What It Can And Can't Do | | Author: | Philip Gendall and Don Esslemont | | Published: | 01 March 1992 | | Description: | The belief that research can provide a comprehensive understanding of
behaviour, and that this understanding can be used to manipulate buying
behaviour, is a fallacy. | | Abstract: | In 1987, an American company, Beecham, sued a market research firm, Yankelovich
Clancy Shuman, for more than $24 million. This was the amount Beecham claimed
it had lost as a result of 'significant errors' in a forecast made by YCS
about the performanc.....
|
| |
| |
Sampling
| | Title: | Sampling For Surveys | | Author: | Dennis List of Audience Dialogue | | Published: | 20 June 2002 | | Description: | A paper for planning any kind of survey. | | Abstract: | Sampling is the key to survey research. No matter how well a study is done in other ways, if the sample has not been properly found, the results cannot be regarded as correct......
|
| |
| |
| |
Detailed Reports
| | Title: | Questionnaire Design and Survey Sampling | | Author: | Professor Hossein Arsham of University of Baltimore | | Published: | 01 February 2002 | | Description: | The contents of this paper are aimed that those wishing to perform basic statistical analyses on data from sample surveys, especially those in marketing science. A basic knowledge of statistics is useful. | | Abstract: | Objectives: To enable students to understand the integrated process of designing and conducting quantitative survey research projects.....
|
| |
| Title: | A Question of Wording | | Author: | Philip Gendall and Janet Hoek of Massey University, NZ | | Published: | 01 January 2002 | | Description: | This paper examines questionnaire wording | | Abstract: | Over 40 years ago Gallup (1947) concluded that survey results were influenced
more by question design than by sample design......
|
| |
| Title: | Statistics Explained | | Author: | Dr. Howard S. Hoffman of Animated Software | | Published: | 01 January 2002 | | Description: | An excellent selection of definitions of statistical terms. | | Abstract: | Terms explained include alpha, histogram, null hypothesis, regression, unbiased estimate….......
|
| |
| Title: | Anatomy of an on-line focus group | | Author: | Casey Sweet of Quesst Qualitative Research | | Published: | 01 June 2001 | | Description: | Reprinted with permission from the Journal of Computer-Mediated Communication, Volume 4, Issue 3. | | Abstract: | On-line focus groups, also referred to as cyber groups, e-groups, or virtual groups, are gaining popularity as the research marketplace discovers the advantages they offer. In addition to saving time and money spent traveling ........
|
| |
| Title: | Designing and Conducting Virtual Focus Groups | | Author: | Casey Sweet of Quesst Qualitative Research | | Published: | 01 December 1999 | | Description: | Reprinted with permission from the December 1999 issue #0548 of Quirk’s Marketing Research Review (www.quirks.com) | | Abstract: | Qualitative Research has become one of the many beneficiaries of the electronic revolution and evolution, specifically in the development of online focus groups. The rapidly increasing number of ........
|
| |
|
|
|
|
|
|
|
|
 | ||
|
